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SONA's Open Mentoring Day
November 21, 2025
SONA's "Open Mentoring Day," an event that connects experienced foreign professionals in Korea with mentees seeking guidance. Organized by Robin and his team, the event featured mentors who shared insights on navigating life and careers in Korea. Key themes included the importance of sharing knowledge without gatekeeping, exploring various visa options, and the necessity of building a portfolio, brand, network, and life in Korea. The mentors emphasized that there are numerous pathways for success beyond traditional work visas and encouraged mentees to seek guidance and support in their journeys.
VisaStartupKorea GuidePersonal Story
How to Live a Fullfilled Life in Korea?
November 14, 2025
The article discusses how to live a fulfilled life in Korea by balancing three essential circles: Location, Work & Skills, and Community. The author expresses satisfaction living in Korea, emphasizing the importance of a supportive work environment, developing genuine skills, and building meaningful relationships. They advise potential expatriates to consider their personal connections, work experiences, and the true nature of their dream location before making a permanent move. Ultimately, fulfillment comes from achieving harmony among these three aspects, allowing individuals to thrive in their chosen environment.
Personal StoryVisaKorea GuideCulture
Twice 10th Anniversary: What it means to be a Fan
November 7, 2025
The article reflects on the author's decade-long journey as a fan of the K-pop group TWICE, celebrating their 10th anniversary. It highlights the group's resilience in the industry, their consistent output of music, and their strong bond with fans. The author shares personal anecdotes about how TWICE's music provided comfort during challenging times, influencing significant life decisions, including moving to Korea. The piece emphasizes the deep connections between TWICE and their fandom, ONCE, illustrating how the group has created a sense of community and belonging through their shared experiences and dedication.
K-PopPersonal Story
"밥 먹었어?" (Have you eaten yet?) Why Food Is Korea's Love Language
October 24, 2025
The article explores the significance of food in Korean culture, highlighting how the common question "밥 먹었어?" (Have you eaten?) serves as a way to express care and connection. Unlike in Western cultures where food is often secondary to socializing, in Korea, sharing meals is integral to social interactions. The piece contrasts Korean and German food philosophies, emphasizing the communal and emotional aspects of eating in Korea, where meals symbolize warmth and affection. It also discusses the cultural practices around paying for meals, illustrating the importance of generosity and emotional ties, known as
Culture
Julien Bam and Joon Kim in Korea 📺
October 17, 2025
The article discusses a recent visit by German content creators Julien Bam and Joon Kim to Korea, where the author shares personal experiences and highlights the vibrant culture of the country. The videos created from this trip have garnered nearly a million views, showcasing not only Korea's attractions but also the genuine friendship between the trio. The author emphasizes the importance of authenticity in their content, reflecting on the joy of sharing their adopted home with friends and bridging their two worlds. Ultimately, the collaboration reinforces the author's mission of connecting people with Korea through shared experiences.
Personal StoryCulture
Do You Work in Korea? No I Live in Korea! Life as a Digital Nomad
October 10, 2025
The article discusses the author's journey as a digital nomad who moved from Germany to Korea, emphasizing the freedom to work globally while living in a foreign country. It outlines the realities of digital nomading, including challenges like loneliness and the need for routine, and explains how the author found stability in Seoul while still enjoying travel. The article provides insights on becoming a digital nomad, including gaining skills, finding appropriate visas, and the importance of personal experience in making lifestyle choices. Ultimately, it encourages readers to explore their options and not be deterred by others' doubts.
Digital NomadWorking HolidayStartupVisaPersonal Story
From Visa to Community: The Real Hierarchy of Needs in Korea
October 3, 2025
The article presents the "Korea Survival Pyramid," a practical adaptation of Maslow's Hierarchy of Needs specifically designed for expats in Korea. It emphasizes the importance of addressing essential needs in a structured manner, starting from legal documentation and visa applications, followed by connectivity, housing, obtaining a residence card, banking, language acquisition, and building social connections. The author highlights the significance of each layer in creating a stable life in Korea, ultimately leading to a fulfilling experience through community engagement and support for newcomers. The hidden eighth layer encourages giving back to the expat community, reinforcing connections and helping others navigate their own journeys in Korea.
VisaPersonal StoryKorea Guide
Live Music Underground Scene: Beyond K-Pop
September 26, 2025
The article explores Korea's live indie music scene, particularly in Seoul's Hongdae district, contrasting it with mainstream K-Pop culture. The author shares personal experiences attending small club performances, highlighting the intimate atmosphere, diverse music genres, and the supportive community among musicians and fans. Recommendations for favorite underground venues are provided, along with tips for newcomers. Overall, the piece emphasizes the raw, immediate connection to music found in these intimate settings, encouraging readers to explore beyond the mainstream.
K-PopCulturePersonal Story
Reached My Dream of Living in Korea, “What Now?!”
September 19, 2025
The article explores the author's journey of living in Korea after years of dreaming about it. Initially excited by the culture, the author shares how the dream evolved into a reality and led to the questioning of "What now?" after settling in. The narrative details the author's obsession with K-Pop, the challenges of moving, and the transition from being a visitor to a long-term resident. It emphasizes the importance of finding new challenges and meaningful pursuits as the novelty of living in Korea fades, encouraging others to navigate their own journeys and embrace personal growth. The author reflects on their mission to help others by sharing experiences and providing valuable resources for those facing similar challenges in Korea.
Personal StoryCulture
Korea's Global Talent Pursuit: Reality vs Rhetoric
September 5, 2025
The article discusses South Korea's immigration policies, highlighting a dichotomy in its approach to foreigners. While the country actively promotes tourism and recruits highly skilled workers through preferential visa policies, it maintains restrictive measures for ordinary professionals and mid-level workers. This creates a gap where recent graduates and service industry professionals face significant barriers to long-term residency. Despite government claims of wanting to attract global talent, systemic issues hinder many potential immigrants. Some positive changes are emerging, but a comprehensive reform is needed to better integrate a broader range of foreign residents into Korean society.
CulturePersonal Story
How to Stay Cool in Korea During Summer 😎🪭
August 29, 2025
This article provides tips on how to stay cool during the hot and humid summer in Korea. It contrasts Korean summers with those in Germany, highlighting the lack of insulation in Korean buildings and the challenges of living without air conditioning. Suggested strategies include visiting natural places like valleys and beaches, participating in water festivals, seeking refuge in air-conditioned cafes, using air conditioning wisely, and consuming traditional cooling foods like naengmyeon and bingsu. The author shares personal experiences and encourages readers to share their own tips for coping with the heat.
Korea GuideCulturePersonal Story
"I have to...": Phrases Every Korean Will Repeat Daily
August 22, 2025
The article explores common Korean phrases starting with "I have to..." (해야돼/해야 해) that reflect cultural values of diligence, self-improvement, and social awareness. These mantras, such as "I have to diet!" and "I have to make money!", are frequently repeated in daily life, revealing a collective consciousness and future-oriented thinking in Korean society. The phrases highlight societal pressures and the importance of self-improvement while also serving as reminders of cultural expectations. The conclusion encourages mindfulness about these expressions and invites reflection on their deeper meanings in personal and cultural contexts.
Culture

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Become a partner

SONA's Open Mentoring Day

How to Live a Fullfilled Life in Korea?

Twice 10th Anniversary: What it means to be a Fan

"밥 먹었어?" (Have you eaten yet?) Why Food Is Korea's Love Language

Julien Bam and Joon Kim in Korea 📺

Do You Work in Korea? No I Live in Korea! Life as a Digital Nomad

From Visa to Community: The Real Hierarchy of Needs in Korea

Live Music Underground Scene: Beyond K-Pop

Reached My Dream of Living in Korea, “What Now?!”

Korea's Global Talent Pursuit: Reality vs Rhetoric

How to Stay Cool in Korea During Summer 😎🪭

"I have to...": Phrases Every Korean Will Repeat Daily